Think of how much advertising you run into every day. Magazine ads, television, radio…in some places you'll even find advertising in bathroom stalls!

    想一想你每天要看到多少廣告。雜志廣告，電視廣告，廣播廣告等等，甚至在有些地方的洗手間的墻上你都可以看到廣告。

    You must make a marketing difference. You need a strategy. You have to be distinct.

    你必須做一份與眾不同的營銷計(jì)劃。你需要策劃好，有清楚的目標(biāo)。

    So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.

    那么，你該如何從激烈的競爭中脫穎而出呢？這是一個(gè)長遠(yuǎn)而又需要考慮周詳?shù)挠?jì)劃，并且是從你的營銷計(jì)劃開始的。

    There are several key factors you must identify to make your marketing plan a strong one:

    要想使你自己的營銷計(jì)劃出色的話，以下幾點(diǎn)是必須考慮的關(guān)鍵：

    1.Who are your potentialcustomers?

    你的目標(biāo)客戶是什么樣的群體？

    2.What's the most effective way to inform your potential customers?

    哪種方式可以最有效的將信息傳達(dá)給你的目標(biāo)客戶？

    3.What do your customers want?

    你的客戶有什么樣的需求？

    4.How can you position your product/service in an appealing manner?

    你怎樣以一種吸引人的方式展現(xiàn)你的產(chǎn)品/服務(wù)？

    5.Look closely at your target market. What's their age, sex, profession, income level, educational level and residence?

    近距離觀察一下你的目標(biāo)市場。了解他們的年齡，性別，職業(yè)，收入水平，教育程度，以及居住地等。

    If you're selling $70,000 vehicles, it really is a waste of time to target an audience who's making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you're in business to make money.

    如果你向低薪人群推銷70,000美元的車，那樣做只是浪費(fèi)時(shí)間。當(dāng)然，他們可能會(huì)來汽車代理商店試車，但是他們負(fù)擔(dān)得起嗎？也許這聽起來像是以一種冷酷的方式實(shí)現(xiàn)你的營銷策略，但是你畢竟也只是想賺錢而已。

    Learn all you can about your competitors:

    盡可能多的了解你的競爭對(duì)手：

    1.Who are your nearest direct and indirect competitors?

    離你最近的直接對(duì)手和間接對(duì)手是誰？

    2.What are their strengths and weaknesses?

    他們的優(yōu)缺點(diǎn)是什么？

    3.Analyze market research data.

    分析市場調(diào)查數(shù)據(jù)。

    Now compare your product/service to your competition:

    接下來將你的產(chǎn)品/服務(wù)和你的競爭對(duì)手對(duì)比一下：

    1.Is there a demand for your product/service?

    你的產(chǎn)品/服務(wù)是否有市場需求？

    2.What are the similarities and differences between your product/service and the competition?

    你和競爭對(duì)手的產(chǎn)品/服務(wù)有什么相似點(diǎn)和不同點(diǎn)

    3.Assess the unique features of your product/service.

    定位你產(chǎn)品的獨(dú)特特征。