Deciding to get married is the easy part - at least, compared with the expense and effort that shopping for the engagement ring entails.

    These sparkly manifestations of committed relationships will set shoppers back an average of $5,795 this year, according to market researcher The Wedding Report. And thanks to a combination of a weak dollar and high consumer demand, which has sent gold and diamond prices skyrocketing, engagement rings are only getting more expensive.

    Inflated expectations （mostly on the part of the bride-to-be） about that all-important ring have also pushed prices higher, says Elena Mauer, a senior associate editor at Bridal Guide magazine. Today, most women expect at least a one-carat diamond, while just five years ago a half-carat stone would have sufficed. （Such factors aren't to be ignored: 28% of women say they would turn down a proposal if they didn't like the ring, according to the market research division of Clerical Medical Investment Group, a U.K.-based investment advisor.）

    The general spending rule is to expect to pay the equivalent of two months' salary - or at least that's what the jewelry makers advise. "Affordability is different for every couple, so that's just a starting point," explains Jerry Ehrenwald, president of the International Gemological Institute, a nonprofit industry group.

    The challenge of putting a price on their priceless love leads many consumers to overspend. But there are plenty of ways to cut costs without sacrificing quality. Here's how:

    Reassess the rock

    It's impossible to shop for a diamond without knowing the four Cs. But educating yourself （visit the Gemological Institute of America） has the added advantage of helping you figure out where to splurge, and where to save:

    Clarity. Look for a stone of VS2 or better, which means none of the inclusions are visible to the naked eye. The stone is a far cry from flawless, concedes Ehrenwald, but who will ever know?

    Color. Even a stone on the less-favorable end of the color scale can look stunning in a ring, says Antoinette Matlins, author of "Engagement & Wedding Rings: The Definitive Buying Guide for People in Love." You'll typically notice less color while looking at the stone from the top down anyway （appraisers grade by looking at the side）, and the metal of the setting further masks the tones.

    Carat. Stones jump in price at the carat mark. Look for so-called light carats - those just a little below, say, a 0.95 instead of a one carat. "Visually, you wouldn't be able to see a difference," says Ehrenwald. Pricewise, you will. At Union Diamond, a loose 0.95-carat stone （ideal cut, F, VVS2） is $8,075. The one-carat equivalent costs $11,294.

    Cut. The way a stone is cut largely determines its final appearance, and so has the least wiggle room of any of the four Cs. Get the best cut you can, advises David Levi, owner of David Levi Diamonds in La Jolla, Calif. Trading up yields the most improvement in a diamond's value.

    Consider other shapes

    Round, brilliant-cut diamonds are the most popular shape for engagement rings - and perhaps not coincidentally, the most expensive per carat, says Matlins. Opt for a significantly less expensive oval, marquis or pear cut, which carry more of the carat weight at the top, thereby appearing larger. At Diamonds.com, you'd pay $8,209 for a round diamond （1.01 carats, F, VS1, very good cut） set in white gold. In comparison, you'd pay $5,717 for the same ring set with a pear-shaped stone of the same attributes; $6,174 for a marquis, or $5,803 for an oval.

    Not all shapes offer such a great deal, though. Steer clear of radiant and princess stones if you don't want to stretch your budget. "These shapes, though popular, tend to have a lot of carat weight at the bottom, which can make them look smaller," she says.

    Go generic

    Tiffany & Co. boasts of its "Lucida" stones, Kay Jewelers showcases the "Leo Diamond" from Leo Schachter Diamonds, and Hearts on Fire's eponymous diamonds are sold by independent jewelers nationwide. Such branded diamonds employ trademarked precision cuts to maximize brilliance. As a result, these stones cost 15% to 20% more than a generic （i.e. unbranded） diamond of the same attributes, says Martin D. Fuller, an independent jewelry appraiser based in McLean, Va. You're paying for the name, not necessarily a better stone. And should that brand lose favor with fickle consumers, there's no added value down the line.

    Cut loose

    Buying a loose diamond from a wholesaler can save you hundreds of dollars. The savings will more than make up for what you'd pay to have the stone put in a setting. A half-carat stone （G, VS2, very good cut）, for example, has an average retail price of $2,238, but could cost as little as $1,272 when purchased through a wholesaler, according to Diamond Review, an independent diamond education and pricing web site. Shenoa & Co. in New York City's famed diamond district has several that fit the bill, ranging in price from $1,140 to $1,458.

    Skimp on the setting

    No one will be ogling your fiancé's ring for the band, says Mauer. "Focus your spending on the center stone, rather than the setting," she says. At Diamonds.com, a platinum setting with a half-carat in accent diamonds is $2,205, while a simple cathedral setting in platinum is $875. If you have your heart set on a fancy setting, consider swapping pricey platinum for white gold or palladium （a member of the platinum family）, which offer a similar look for less than half the price. In 18K white gold, those same Diamonds.com bands would be $1,107 and $490, respectively.

    Hone your haggling skills

    The markup on engagement rings can easily be 300% over wholesale costs, so there's plenty of wiggle room when it comes to negotiating a lower price, says Matlins. "Mall chain stores have the highest markup, ironically because they're so competitive," she says. "To afford the occasional 50%-off sale, the regular retail price has to be much steeper." Independent jewelers tend to have slimmer profit markups, as well as more leeway to offer discounts. In such a competitive market, many jewelers will give you a deal for buying the whole ring （instead of having them set a loose stone you bought elsewhere）, or for agreeing to come back later to purchase wedding bands. Because credit-card merchant fees are high, some stores will even give a 3% discount if you pay by cash instead.

    Mine online retailers

    Prices can be up to 40% cheaper when you buy online. But you'll have to be more vigilant about which sites you buy from, says Levi. Price compare at several stores, and steer clear of sites where prices are significantly less than others you've seen. That's a good indication you're looking at low-value, lab-enhanced stones or outright fakes, complete with a fraudulent appraisal report.

    Buck tradition

    Diamonds are still a girl's best friend, serving as the centerpiece stone in 90% of engagement rings, according to The Wedding Report. But there's something to be said for going the nontraditional route. Rings set with colored gemstones are very trendy right now - and very affordable, too, says Mauer. "Colored gems are less expensive [than diamonds], which means you can get a larger, better-quality stone for your budget," she says. At Blue Nile, a three-stone white gold ring set with an oval-cut sapphire （just shy of one carat, good color, no visible flaws） and flanked by two 0.15-carat diamonds goes for $1,575. If you opted for a white diamond of comparable quality instead, that price would get you a 0.30-carat center stone, max. （For a diamond the same size as the sapphire, you'd pay $4,313.） One caveat: Knowing the four Cs of diamonds won't help you here. Our shopping guides for colored pearls can help you figure out what to look for.

    決定結(jié)婚是相對(duì)容易的部分--至少，比起購(gòu)買訂婚戒指要花的錢和精力來(lái)說(shuō)是這樣的。

    據(jù)市場(chǎng)調(diào)研報(bào)告《婚禮報(bào)告》顯示，今年，這些用來(lái)表現(xiàn)愛情承諾的閃閃發(fā)光的鉆石的銷售商平均會(huì)少賺5795美元（These sparkly manifestations of committed relationships will set shoppers back an average of $5,795 this year, according to market researcher The Wedding Report.）同時(shí)，由于市場(chǎng)疲軟和高消費(fèi)需求的結(jié)合，使得黃金和鉆石價(jià)格飛漲，結(jié)婚戒指則更貴。

    對(duì)這件非常重要的結(jié)婚戒指過(guò)高的期望（主要是準(zhǔn)新娘）也對(duì)結(jié)婚戒指價(jià)格的飆升起了推波助瀾的作用，《婚禮指南》雜志的高級(jí)副主編埃萊娜莫爾說(shuō)�，F(xiàn)在，大多數(shù)女性都會(huì)希望買至少一克拉的鉆石，而僅僅五年前，半克拉的鉆石就足夠滿足她們了。（有些因素不容忽視：28%的女士說(shuō)，如果她們不喜歡男士送的戒指就會(huì)拒絕他們的求婚，這一數(shù)據(jù)來(lái)自于英國(guó)市場(chǎng)研究部門的投資顧問(wèn)公司Clerical Medical Investment Group的市場(chǎng)研究報(bào)告。）

    一般的預(yù)算支出是兩個(gè)月的薪水，或者至少珠寶制造商是這樣建議的。"每對(duì)夫婦的支付能力不同，所以這只是最低的估計(jì)，"國(guó)際珠寶協(xié)會(huì)主席Jerry Ehrenwald解釋說(shuō)，國(guó)際珠寶協(xié)會(huì)是一家非營(yíng)利性的機(jī)構(gòu)。

    因?yàn)榻渲傅膬r(jià)錢代表了他們之間無(wú)盡的愛，所以會(huì)有很多人為了買結(jié)婚戒指而超支。但是，有一些辦法可以讓你既不用犧牲掉戒指的質(zhì)量又能減少開支。具體如下：

    一、Reassess the rock重新對(duì)鉆石估價(jià)

    去買鉆石不可能不知道四個(gè)C.但是，要告訴自己知道一些額外的知識(shí)能夠幫你決定哪些需要揮霍哪些需要節(jié)省（您可以訪問(wèn)Gemological Institute of America）,比如透明度、顏色、重量、切割。

    透明度。尋找VS2級(jí)或者更好的鉆石，這樣的鉆石無(wú)法用肉眼看到里面的夾雜物。Ehrenwald說(shuō)，這樣的鉆石還遠(yuǎn)非完美，但誰(shuí)又能知道呢？

    顏色�！冻兄Z與婚戒：給深處愛情的人最后的購(gòu)買指南》的作者Antoinette Matlins說(shuō)，即使顏色最差的鉆石在鑲?cè)虢渲负笠矔?huì)發(fā)出驚人的光彩。通常情況下你從戒指上方看鉆石時(shí)很少會(huì)注意到顏色（評(píng)估鉆石的顏色級(jí)別是要看側(cè)面的）,而底座的顏色則進(jìn)一步掩蓋了鉆石的本色。

    克拉。一克拉以上和一克拉以下鉆石的價(jià)錢差別很大。你可以選擇所謂的"輕克拉"--那些比一克拉稍微輕一些的，比如0.95克拉，而不要選擇1克拉的。"從視覺上是看不出差別的。"Ehrenwald說(shuō)。但是卻能使你買的戒指更加物有所值。在鉆石聯(lián)盟，一顆0.95克拉的裸鉆價(jià)值8075美元（理想的切割，F(xiàn),VVS2）,而1克拉的鉆石則要11294美元。

    切割。鉆石的切割仿石在很大程度上決定了鉆石最后的表觀，所以切割對(duì)四個(gè)C來(lái)說(shuō)是最沒有發(fā)揮空間的一個(gè)。加州拉霍亞David Levi珠寶的老板David Levi建議說(shuō)，要盡最大努力獲得最佳切割。它能夠在很大程度上提升鉆石的價(jià)值。

    二、Consider other shapes考慮一下其他形狀

    圓形、明亮式切割的鉆石是訂婚戒指最流行的形狀--而且這種鉆石每克拉最貴，這也許不是巧合，Matlins說(shuō)。而橢圓形、橄欖形或者梨形則會(huì)便宜很多，而且這些鉆石的上部比較重，這會(huì)讓鉆石看上去更大。在Diamonds.com,買一個(gè)白金底座的圓形鉆石（1.01克拉，F(xiàn),VS1,切割很好）需要8209美元。相比之下，如果你買同樣底座、同樣屬性的梨形鉆石只需要5717美元，而橄欖形的需要6174美元，橢圓形的需要5803美元。

    但是并非所有的形狀都比圓形便宜。如果不想超出預(yù)算，最好是繞開radiant and princess stones.她說(shuō)："雖然這些形狀很流行，但是這種鉆石通常是底部比較重，看上去會(huì)顯得比較小。"

    三、Go generic購(gòu)買非名牌商品

    Tiffany公司擁有自有品牌"Lucida"鉆石，Kay珠寶店有從利奧斯卡特鉆石來(lái)的"利奧鉆石",而火之心的同名鉆石由全國(guó)獨(dú)立珠寶商出售。這些品牌商標(biāo)的鉆石以其精密切割獲得最佳光潔度而著稱。因此，這些鉆石要比其他一般（沒有商標(biāo)的）的鉆石貴上15%至20%,弗吉尼亞州麥克萊恩的一位獨(dú)立珠寶評(píng)估師馬丁D.富勒說(shuō)。購(gòu)買那些品牌鉆石，有些錢是花在品牌上的，而不是鉆石品質(zhì)上。但是一旦這些品牌不再受變化無(wú)常的客戶們歡迎，那么它們幾乎沒有增值的空間。

    四、Cut loose 不精確切割

    從批發(fā)商那里買一顆切割不那么精密的鉆石可以節(jié)省數(shù)百美元。節(jié)省下來(lái)的這些錢可能要比你給鉆石安個(gè)底座的價(jià)錢還多。比如，根據(jù)獨(dú)立珠寶培訓(xùn)和定價(jià)網(wǎng)站珠寶評(píng)論上說(shuō)的，一顆半克拉的鉆石（G, VS2, 精密切割）平均售價(jià)是2238美元，而從批發(fā)商那里購(gòu)買只需要1272美元，紐約市著名的珠寶區(qū)有很多這樣的鉆石，價(jià)錢從1140到1458美元不等。

    五、Skimp on the setting節(jié)省在底座上的開支

    沒有人會(huì)盯著你未婚夫的戒指看，莫埃說(shuō)。她說(shuō)："人們關(guān)注的目標(biāo)是鉆石而不是底座。"在Diamonds.com上，鉑金鑲嵌一顆半克拉鉆石的價(jià)格是2205美元，而普通白金底座的只需要875美元。如果你想要個(gè)設(shè)計(jì)精巧的底座，那就考慮將較貴的鉑金換成白金或者鈀金，鈀金也是白色金屬，它們?cè)谟^感上和鉑金差不多，但價(jià)錢卻能低上一半。Diamonds.com 上的同樣的鉑金戒指和18K白金戒指的售價(jià)分別是1107美元和490美元（In 18K white gold, those same Diamonds.com bands would be $1,107 and $490, respectively）.

    六、Hone your haggling skills磨練你的討價(jià)還價(jià)能力

    訂婚戒指的利潤(rùn)很多都高達(dá)成本的300%,所以有很大的討價(jià)還價(jià)的余地，Matlins說(shuō)。 "商場(chǎng)里連鎖店利潤(rùn)最高，這是因?yàn)樗鼈冎�間的競(jìng)爭(zhēng)很強(qiáng)烈，這很具諷刺意味。"她說(shuō)，"如果他們偶爾打五折出售，那么他們平時(shí)的零售價(jià)就更不可信了。"獨(dú)立珠寶商的利潤(rùn)往往低一些，但也有提供折扣的足夠的余地。在這樣一個(gè)競(jìng)爭(zhēng)激烈的市場(chǎng)中，很多珠寶商都會(huì)賣給你成套的戒指，而不是幫你鑲嵌從別處買來(lái)的鉆石，或者讓你承諾買結(jié)婚戒指的時(shí)候也來(lái)他們這里買。因?yàn)樯虘魝冃枰�支付的信用卡費(fèi)很高，所以如果你用現(xiàn)金付錢的話，可能還會(huì)給你3%的折扣。

    七、Mine online retailers挖掘網(wǎng)上零售商

    在網(wǎng)上購(gòu)買戒指可能會(huì)讓你節(jié)省高達(dá)40%的開支。但是你必須要對(duì)你購(gòu)買戒指的網(wǎng)站，列維說(shuō)。多比較幾家商店的價(jià)格，挑出價(jià)錢明顯比其他網(wǎng)站低的網(wǎng)站。這是個(gè)好跡象，說(shuō)明你正在看的是有虛假報(bào)告的、低附加值的、在實(shí)驗(yàn)室里合成出來(lái)的鉆石或者假貨。

    八、Buck tradition巴克傳統(tǒng)

    據(jù)《婚禮報(bào)告》稱，鉆石仍然最受女孩子們的歡迎，因此90%的訂婚戒指都會(huì)選擇鉆石的。但有些事情也可以走非傳統(tǒng)路線�，F(xiàn)在彩色寶石戒指也很時(shí)髦，而且還很便宜，莫爾說(shuō)。"彩色寶石[比鉆石]便宜，這意味著同樣的預(yù)算你可以買到更大、更好的寶石。"她說(shuō)。在藍(lán)尼羅，三層白金戒指加一顆橢圓形藍(lán)寶石（不到一克拉，色澤好，無(wú)明顯缺陷）和側(cè)面得兩顆0.15克拉鉆石要價(jià)1575美元。而如果買同樣成色的鉆石，那么最大也就能買到一顆0.30克拉的鉆石。而如果要買和藍(lán)寶石同樣尺寸的鉆石則需要花費(fèi)4313美元。但要提醒您的是，買彩色寶石時(shí)即使了解寶石的四個(gè)C也沒什么用。而我們關(guān)于購(gòu)買彩色珍珠的指南能夠幫助你找到自己想要的珠寶。